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What is the Ford Power Starter Button?

It allows you to start your vehicle with the touch of a button so there's no need to use your key anymore. Your vehicle automatically senses the presence of its own unique key fob, even if it's in your pocket or bag. So just press the Ford Power Starter Button and the engine fires to life.

This technology is useful to use in conjunction with Ford's Keyfree System, where the car will unlock when it senses the presence of your key fob, so entering and starting your car can all be done 'keyfree'.
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