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What is B&O PLAY?

Ford is proud to be the exclusive provider of B&O PLAY premium in-car audio solutions. Whatever your taste in music, it deserves to sound as the artist intended. And that's exactly what you can expect with this technology. Why? Because this premium level 675-watt audio system delivers a rich, powerful sound via a 10-speaker, woofer and subwoofer inclusive set-up. And this advanced technology has been specifically designed, developed and fine-tuned for the Fiesta by B&O PLAY's specialist acousticians. So turn it up and enjoy your favourite bands and songs in the concert hall that is your car's cabin.

The collaboration between Ford and B&O PLAY represents a natural fit for both brands, which are passionate about developing ingenious and innovative products that inspire freedom and enable people to take their music on the go. The new relationship leads to a positive extension of B&O PLAY’s high-quality audio solutions, crafted specifically for each vehicle cabin. Whether you are listening to your own playlists via smartphone connectivity or listening to the radio, you can now enjoy a perfect sound in your car.

Rooted in Bang & Olufsen’s 90-year heritage, the contemporary products from B&O PLAY focus on design, performance, and craftsmanship using honest and natural materials to deliver high-quality audio experiences that intuitively integrate into the lives of users – whether at home or on the go. Driving a Ford car with B&O PLAY will be more emotional, with rides turning into explorations and commutes becoming great escapes.

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